LET’S (RE)BUILD
YOUR BRAND TOGETHER.
We build brands that feel like people. We work with visionary founders who want to build brands that resonate, magnetize, and move with energy.
Why Founders Choose Us
Why Founders Choose Us
We mirror your energy. Your chaos is sacred. Your clarity is contagious. We build from both.
We validate your vision. You’re not “too much.” You’re the blueprint.
We build systems that echo. Every content is designed to scale belief, not just visibility.
ICIP studio defined.
ICIP (ee-sip) Studio, deeply rooted in the Filipino concept of 'isip,' meaning 'to think' – to contemplate, to strategize, to understand –
is more than just a name; it's our guiding principle.
ICIP Studio is a belief architecture agency for founders who lead with energy, story, and conviction. We specialize in movement-driven brand strategy, emotional resonance, and campaigns that scale impact.
Lead with energy, not ego. Build for connection, not clout. Believe in movements, not moments.
Lead with energy, not ego. Build for connection, not clout. Believe in movements, not moments.
Lead with energy, not ego. Build for connection, not clout. Believe in movements, not moments.
Lead with energy, not ego. Build for connection, not clout. Believe in movements, not moments.
Lead with energy, not ego. Build for connection, not clout. Believe in movements, not moments.
Lead with energy, not ego. Build for connection, not clout. Believe in movements, not moments.
Who We Work With
We work with founders who move differently—those who lead with energy, build with conviction, and crave resonance over noise. We don’t work with everyone. We work with the ones who feel it before they see it.
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VISIONARY FOUNDERS
Founders who lead with conviction and crave emotional resonance in every touchpoint.
LEGACY BUILDERS
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Businesses that know their vibe is their strategy, and want a brand that mirrors their momentum.
MOVEMENT-MAKERS
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Brands that aren’t chasing trends—they’re shaping culture, community, and legacy.
SCALE-READY TRAILBLAZERS
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Founders who’ve outgrown DIY and need systems that convert belief into impact.
Our Services
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We shape your brand from the inside out: positioning, voice, and emotional clarity.
What you get: A belief system, not just a logo. Messaging that magnetizes, tone guides that scale, and positioning that feels inevitable. -
We decode your brand across every touchpoint: social, email, B2B, B2C and architect what’s missing. Whether you're scaling, stuck, or starting fresh, we audit your voice, visuals, and conversion flow to build a system that moves people.
What you get:
A strategic campaign across platforms
A clarity map of what to keep, kill, and amplify
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We turn strategy into systems—paid media, pitch decks, and founder-facing funnels.
What you get: Launch-ready assets, conversion-focused copy, and workflows that echo your energy. -
We don’t just advise; we decode. ICIP Studio offers strategic brand audits and founder-facing consultations that cut through noise and surface what’s missing, misaligned, or magnetizing. Whether you're launching, scaling, or stuck in the fog, we help you see the signal.
What we audit:Brand Voice & Messaging Is your tone consistent, resonant, and founder-aligned?
Content Ecosystem Are your platforms speaking the same language or just posting?
Conversion Flow Are your words moving people from curiosity to commitment?
Visual Identity Does your design echo your energy or dilute it?
Founder Positioning Are you showing up as the visionary or just the operator?
What you get:
A strategic audit with actionable insights
A founder-facing clarity map (what to keep, kill, and amplify)
A 1:1 session to decode your brand’s emotional resonance
A roadmap to turn chaos into clarity and clarity into conversion
Consultancy in Action
ICIP Studio is the execution engine founded by Dang Futalan—Global Brand Architect to visionary founders. We build brands with storytelling that no AI prompt can replicate. We’re not afraid to be raw—because truth cuts deeper, vulnerability connects faster, and that’s the kind of energy our brands are built to carry.
Let’s turn your vision into a system that moves people. Because belief isn’t just branding—it’s legacy.
A Global Brand Architect for Visionary Founders
ICIP Studio was born from a signal.
That signal was Dang Futalan—strategist, founder whisperer, and movement-maker. After a decade of building belief systems for global brands, Dang created ICIP to scale what she does best: mirror founder energy, sharpen brand voice, and build systems that echo.
We don’t just build brands. We build belief. Our studio blends emotional fluency with strategic execution—so every campaign feels inevitable, and every founder feels seen.
Here’s how we find the right kind of people that makes work fun:
Founder Alignment – We start with resonance. If it’s not mutual, it’s not movement.
Belief Mapping – We extract your emotional DNA and architect your brand’s core.
System Design – From messaging to media, we build scalable frameworks.
Momentum Activation – Launch with clarity, convert with conviction, echo with legacy.
Ready to Build Your Movement?
Tou’re not here by accident. You’re here because your brand deserves to resonate, magnetize, and scale with energy.
→ Let’s build something that echoes. Drop us a line at icipstudio@gmail.com or fill out the form.
We’ll match your energy, mirror your vision, and move fast.